[ Pobierz całość w formacie PDF ]
part of your ongoing daily business operation before you move on to anything else.
By adopting this seemingly simple implementation approach for all new marketing ideas, you ll see growth in
your business you won't believe. Focus on one idea at a time and work that idea to its maximum before jumping
to anything else.
99. What should be my first step?
First, decide to be proactive rather than reactive. Choose to take steps to leverage your business. Then DO
IT!
And for your first attempt at growing your business, remember, work your own customer list first
reactivate inactive customers, get your active customers to come in more often and purchase more when they do
come in.
If you find yourself needing help to keep yourself energized and moving forward, then start a brainstorming
group with other business owners, friends, etc. Or, join a group that's already in progress. Working with other
people and throwing out ideas with other people makes marketing fun.
Make it fun! Compare results! Compete!
100. Jay, how do I bring all these concepts to life?
I d like to talk about the process of actualization or how to bring it all home, realization-wise. I don t
know about you, but I ve observed so many people who fail to successfully achieve goals, simply because they
don t know or understand how to turn an abstract idea, concept, or objective into a tangible reality.
What inhibits or prohibits people from achieving their goals? A lot of things. All of which, I believe, are
easily overcome if you truly wish to super-achieve and are willing to pay the necessary price in effort,
perseverance, and action.
First, let s explore the primary reasons people fail to accomplish. I think they can be defined as: inertia, fear
of failure, lack of ever experiencing self-induced success, and negative habitual thinking. Here s why:
Most people have their mind set in one myopic way for so long, they simply cannot break out of the rigors or
constraints of their mental miasma even if they re filled with desire. Inertia, like gravity, holds back your
achievement capabilities.
How do you effectively break inertia s insidious hammerlock hold on your potential for accomplishment?
First, by accomplishing a series of little, but meaningful, successes outside of the ordinary inertia-prone scope of
your normal business operation. The reason for this is to psych-out your subconscious, to negate your negative
or skeptical predisposition and replace it with positive achievement experience. Then get your mind believing
you can achieve things.
Try a special promotional mailing to a few of your customers or prospects, a special upsell package, or an
add-on approach to your customers at the point of sale or even after. Or go back to 50, or 100, or 500 old
prospects or inactive customers and extend to them by telephone, letter, or personal contact an irresistible offer.
Or go to another company and arrange a joint-venture endorsement test. All these suggestions are designed to
compel you to get in the habit of acting on applications of my advice and then experiencing these actions paying
off. It teaches your mind it can break out of the mold of not trying new concepts.
It also is designed to validate for you that my ideas really do work. They will pay off for you, if you put them
into action by first attempting a few little concepts and tactics. By visibly observing their validation in your own
business application, you will condition yourself to progress to more expansive and lucrative accomplishments.
And it s perfectly acceptable for you to first attempt a lot of little and inexpensive validation tests of my various
methods so you ll feel comfortable and confident in my recommendations before you embrace bigger challenges.
At the same time, I d strongly recommend you do some reading of positive-thinking literature. My favorites
include: How I Raised Myself From Failure To Success In Selling by Frank Betzger, How To Win Friends And
Influence People by Dale Carnegie, and How To Sell Yourself by Elmer Wheeler.
Now, presuming my little exercises helped break down your limiting mental governors and my
recommendations readily infused you with the mental conviction to expand your horizons, here is a simple
operating formula you might use to progressively implement my major concepts.
First, identify the seemingly most viable and adaptable concepts. Then take some time to realistically
evaluate which one has the potential for the fastest or most profitable results and concentrate on it until you
either validate or invalidate its applicability to your business. (Parenthetically, one of the bigger implementation
mistakes people are constantly guilty of is attempting to implement too many different concepts at one time,
resulting in a massive diffusement of effort, concentration, attention, energies, and resources. Don t you make
this mistake!)
Take on only one solid promotional idea or marketing concept at a time. Think its facets and stages of
implementation through thoroughly. Meditate on it a bit before you act. This allows your subconscious to fine-
tune your thinking. Then oversee and administrate the implementation of the concept fastidiously, not allowing
some underling or uneducated associate to mismanage it. Rather than attempt multiple concepts at one time, I
prefer that you attempt different viable tests of a single concept, to give it every chance of proving itself before
you go on to another idea.
Presuming the idea pays off, what do you do next? What you don t do is abandon the idea. Before you move
[ Pobierz całość w formacie PDF ]